Wound Dressing Market Players & Market Insights
To strengthen their position in the market for advanced wound dressing, key players are implementing various strategies and trying to improve wound management solutions to increase their clientele.
To produce technologically improved products, major manufacturers are making investments in research and developmen
COMPETITIVE ADVANTAGES
Healy Gel is a transparent gel but other compatible product
Healygel Specifications
• HEALYGEL HAS A UNIQUE FORMULA CONTAINING CHITOSAN AS POLYMER, AN ANTI-INFLAMMATORY, SOME ANTIOXIDANTS CONSISTING POLYPHENOL, DOPAMINE AND ENDOGENOUS FACTORS.
• THE PRODUCT WILL BE AVAILABLE IN DIFFERENT TUBE SIZES TO SATISFY DIFFERENT USERS AND OFFERS VARIOUS PRICING ACCORDINGLY
. • HEALYGEL IS TAKING THE INITIAL STEPS TO GET ITS APPROVAL OF FOOD AND DRUGS ACT
Market Growth
The global wound care market is projected to reach usd 27.2 billion by 2027 from usd 20.8 billion in 2022, at a CAGR of 5.4%. market growth is driven by the rising use of regenerative medicine for wound management, technological advancements in wound care products and growth potential of emerging countries.
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BUSINESS MODEL (B2B & B2C)
- INSTITUTIONAL BUYERS (B2B):
- PHARMACEUTICAL COMPANIES, PHARMACIES, REHAB OR CLINICS, RETIREMENT HOUSING, NURSING HOUSING
- INDIVIDUAL CLIENTS (B2C):
- RETAIL CLIENTS AND HOUSEHOLDS, MEDICAL PRACTITIONERS WITH LOWER VOLUME NEEDS
SALE CHANNELS AND MARKETING STRATEGIES
Conducting test marketing campaign to determine the most effective ways for product promotion E-commerce: including the launching of social media pages, search engine optimization of the website, and engaging in paid promotion activities. Product launching at trade shows and exhibition centers Examples of trade show and exhibition centers in Ontario: Pharmaceutical Compliance Congress Canada, International Conference on Biomedicine
KEY COMPETITORS
Cardinal Health™ Hydrogel +AG
Triad Hydrophilic wound dressing paste
Triad Hydrophilic wound dressing paste
Cardinal Health™ Hydrogel +AG is an opaque amorphous hydrogel used for maintenance of a moist wound environment. This product contains an antimicrobial silver compound, which inhibits growth of a broad spectrum of microorganism.
Triad Hydrophilic wound dressing paste
Triad Hydrophilic wound dressing paste
Triad Hydrophilic wound dressing paste
Triad Hydrophilic is a zinc-oxide based hydrophilic paste that absorbs excess wound exudate while retaining a moist wound environment and gently adheres to moist, weeping wounds and spreads evenly over entire wound area.
Medihoney Antibacterial Medical
Medihoney Antibacterial Medical
Medihoney Antibacterial Medical
Derma Sciences MEDIHONEY® Paste Dressing is a special type of honey indigenous to New Zealand, called Active Leptospermum (or Manuka) Honey. This honey has been shown to have unique properties that are advantageous to wound healing, including a low pH and high osmolality. MEDIHONEY® is indicated for use on lightly to moderately exuding wounds, or wounds that are difficult to manage due to their odd shape or placement on the body. This non-toxic dressing can be used as a cornerstone for wound bed preparation, and throughout all the phases of wound healing. Does not contain natural rubber latex
PluroGel Burn and Wound Dressing
Medihoney Antibacterial Medical
Medihoney Antibacterial Medical
PluroGel is a unique burn and wound dressing that is 100% water-soluble, bio-compatible, cell-friendly, and non-ionic. It aids in the creation of an optimal moist wound healing environment that can help protect healthy tissue and soften wound debris. Softer wound debris rinses off more easily at dressing change, creating a positive dressing change experience. PluroGel maintains its consistency, enabling it to remain on the wound bed for better protection.